It’s the BBC’s most popular show, but BBC Worldwide has no idea how to handle it.
There’s no doubt about it – Doctor Who‘s popularity has soared since its move to BBC America in 2009. The network has been pushing and promoting the show with vigor, giving it the star treatment and prime-time advertising that SyFy never afforded it. They’ve been pushing the show on social networks – the official Doctor Who Tumblr page is a little annoying at times but there’s no doubt they have a winning social media strategy. BBC America are amazing and are undoubtedly one of the key reasons for the show’s current popularity here in the States.
BBC Worldwide, on the other hand, appears to be staffed by incompetent morons who don’t really seem to understand what they’re sitting on.
The international sales arm of the BBC are the cause of a number of issues for the show – just speak to anyone working for a company licensed to make Doctor Who merchandise – but nowhere is this more apparent than the show’s, frankly, appalling presence on Netflix. Since the show was added to Netflix in 2008 it has consistently been mishandled, mislabeled and mismanaged, and nobody at BBC Worldwide seems to have any interest in remedying any of the problems viewers may encounter when watching the show.
Let’s list those problems now, shall we? Continue reading